I write B2B content that reads like journalism.
Apparently, that’s rare enough to be a selling point.
Most B2B content is technically correct, and instantly forgettable.
AI slop that’s stuffed with keywords. All templates, no storytelling. Linguistic wallpaper.
My aim? To create content that’s the complete opposite.
I write editorial-quality thought leadership, narrative case studies, and founder interviews for B2B brands and agencies. It’s content that actually holds attention, builds trust, and establishes authority.
Oh, and my clients say working with me is pretty good, too. Expect clean drafts, minimal back-and-forth, and occasional strong opinions about your angle. That last one is a feature, not a bug.
How I learned to do this
Before my career in content marketing, I spent years writing consumer tech reviews and magazine features. That experience taught me two important skills:
First: How to explain technical concepts in ways that anyone can understand. Writing tech reviews forced me to see things from the user’s perspective. I had to translate features into benefits and make the abstract tangible.
Second: How to write about products as a creative author. My magazine work taught me that good writing has personality and expression, no matter the subject. It always sounds like a human talking to another human.
Now, I bring both of those skills to B2B content. I help you explain your complex ideas clearly and inject bona fide personality.
Who I work with
Content Agencies
You need a writer who can work from a brief, understand what the client actually wants (even when they have zero clue), and deliver work that’s ready to publish.
That’s what I do. I take the brief, ask smart questions upfront, and deliver clean work without the back-and-forth. Hallelujah.
Marketing Leaders
Your team is stretched. You need editorial-quality content to wow your ICPs, but you don’t have the bandwidth to produce it in-house. Equally, you don’t have time to micromanage freelancers.
Good news — I bring editorial judgment and deliver work you can publish with confidence.
How I work
Most projects start with a brief conversation about what you need, who it’s for, and what success looks like.
Then I get straight to work.
You can send me a brief or let me handle that part. I’ll research the heck out of the topic (incl. conducting interviews, if needed) and then whip up a finished draft.
If you need strategic input — a better angle, a stronger hook, a different structure — I’ll be happy to help. That’s all part of the service.
What you can count on
- Strong async communication
- Clean first drafts
- No hand-holding or project management needed
- Strategic help when your angle needs work
Let’s work together
If you need distinctive content without the time drain, let’s talk.