Selected work
Some of my best editorial content and strategic writing for B2B companies and agencies.
Process Case Study
Turning a blog into an omnichannel visual content engine
Client: Optimist
A closer look at the content operation that scaled DreamHost’s blog into a multichannel asset machine. Includes a detailed breakdown of the strategy, workflow, and results.
Editorial Feature
Marketing psychology: why successful brands use animal mascots
Client: Shutterstock
Why do so many iconic brands use animals in their marketing? This reported feature explores the psychology, strategy, and cultural science behind creature-led branding.
Brand Origin Story
How a smart localization strategy helped IKEA conquer the world
Client: OneSky
IKEA sells the same flat-pack furniture everywhere, but the experience always feels local. This case study explains how the $42 billion retailer has found success through embracing regional customs.
Strategic SEO
5 things you must know before planning your content strategy
Client: DreamHost
You know the fundamentals: research, create, and promote. But how do you convince people to read and engage with your content?
Strategic SEO
Understanding lead generation: how to find potential clients
Client: Datanyze
What exactly does lead generation involve? Here’s a closer look at the process — from planning out a strategy through to closing sales.
Hands-on Tech Review
WordPress Telex hands-on review: does this AI tool match the hype?
Client: DreamHost
Whenever a new AI tool is released, readers want to know: how good is it, really? For this review, I tested WordPress’s new block builder across five real-world projects.
Client: DreamHost
The small business guide to marketing automation with AI. Email, SMS, social, paid ads, and analytics — running themselves, while you focus on the work that actually moves the needle.
Client: Mark Myerson
Sometimes, you need to down tools and have a good old-fashioned think.
Client: Pixelcut
Find out how to grab the attention of shoppers and send your sales through the roof!
Client: Jack Archer
To help you walk the fine line between college sophomore and full grandpa status, we created this step-by-step guide.
What my clients say
“Anything Mark turns in, I expect to be on time, error-free, well-written, well-researched.”
Tyler Hakes, Founder & Lead Strategist @ Optimist
“As a writer, Mark is multi-dimensional. He creates tight, compelling content.”
Alex Beller, Co-Founder & President @ Postscript
“Mark is an excellent, knowledgeable writer who I could always depend on to create high-quality, well-organized content ahead of deadlines.”
Stewart Anderson, Founder @ Beast & Buckle
Want to see more?
These are selected public samples; the tip of the iceberg, if you will.
I have more samples available on request, including client work across B2B SaaS, dev tools, and AI.