Selected Work
Some of my best editorial content, narrative case studies, and strategic writing for B2B companies and agencies.
Narrative Case Study
How Localization Helped IKEA to Conquer the World
Client: OneSky
IKEA sells the same flat-pack furniture everywhere, but the experience always feels local. This case study explains how the $42 billion retailer has found success through embracing regional customs.
Strategic Case Study
Building an Omnichannel Content Engine
Client: Optimist
A closer look at the content operation that scaled DreamHost’s blog into a multichannel asset machine. Includes a detailed breakdown of the strategy, workflow, and results.
Editorial Feature
Why Successful Brands Use Animal Mascots
Client: Shutterstock
Why do so many iconic brands use animals in their marketing? This reported feature explores the psychology, strategy, and cultural science behind creature-led branding.
Hands-on Tech Review
WordPress Telex Hands-on Review: Does This AI Tool Match the Hype?
Client: DreamHost
Whenever a new AI tool is released, readers want to know: how good is it, really? For this review, I put WordPress’s new block builder to the test across five real-world projects.
Startup Origin Story
Grab’s Localization Strategy Created a Unicorn Valued at $40 Billion
Client: OneSky
Uber had all the advantages… except home-field advantage. In this case study, I examine how a two-person startup took on one of the world’s most valuable companies and emerged victorious.
Editorial Profile
Swopes: The Designer Who Became Every Brand’s Favorite Instagrammer
Client: FLTR Magazine
Before brand Instagram was a thing, Elise Swopes was already doing it. Here’s my profile of one of the platform’s early stars, and how she turned a design background into a photography career.
Want to see more?
These are selected public samples; the tip of the iceberg, if you will.
I have more samples available on request, including client work across B2B SaaS, dev tools, and AI.